MarTechCube


MarTechCube
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Halloween Cupcakes Treats for Social Media Marketing

Posted by 30 days ago (https://www.martechcube.com/halloween-cupcakes-treats-for-social-media-marketing/)

Description: Halloween 2020 is almost here, so are we with some creepy but yummy Halloween cupcake treats for social media marketing. Taste it for free & leave your feedback Halloween is almost here, and even if it is 2020, we can’t afford to miss Halloween fun. Many of us have already started the preparations for Halloween 2020, from choosing Halloween songs to Halloween makeup, everything is being focused like it used to be done every year. But, Halloween Cupcakes are among the favorite and important parts of these preparations. You might be knowing how to make a creepy looking, but charming and tasty Halloween cupcake, but you might be still stuck in sorting-out an effective Halloween Social Media Marketing strategy, because you know it matters.

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Tag: Social Media Marketing

Adtech Company Esquire Advertising Helps Retailers Reopen

Posted by 1 days ago (https://www.martechcube.com/adtech-company-esquire-advertising-helps-retailers-reopen/)

Description: Esquire Advertising, a national leader in marketing and advertising technologies, announced it is providing free COVID-19 market analysis reports for retailers nationwide. Using its proprietary marketing technology, Esquire Advertising is providing interested retail stores an immediate assessment of consumer activity in their area and is offering guidance for optimizing advertising campaigns, budgets, and more during an uncertain market.

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Tag: Display & Programmatic Advertising

Google Analytics 4 Is Here – Is Martech Ready To Live It?

Posted by 6 days ago (https://www.martechcube.com/google-analytics-4-is-here-is-martech-ready-to-live-it/)

Description: Google recently launched the fourth version of its analytics & we can’t stop raving, catch this exclusive all-feature prognosis edition from Martech Cube. Analytics has become the most important tool for marketers as well as businesses. Today, it is being increasingly used in defining crucial marketing strategies.

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Tag: Content Marketing

Dissecting Customer Data processing in IoT for Enhanced Marketing

Posted by 8 days ago (https://www.martechcube.com/dissecting-customer-data-processing-in-iot-for-enhanced-marketing/)

Description: Customer Data is the most significant aspect of marketing & subsequent Customer Experience. Explore the anatomy of IoT data processing & IoT cloud data storage. We hope you have a basic understanding of public cloud-based systems such as Amazon, Google, and Microsoft Azure. And also having a basic understanding of data and databases on how information is stored and processed. You need to be familiar with how applications are built, deployed, and maintained. Basics of IoT: The very common question is, “what is an IoT Device? Well, it is any device, typically not a computer or a server that will store and process data and transmit data to some sort of a centralized storage system. We have millions of these today and perhaps 100 of them that we see in our life daily. There are phones, cameras, drones, smartwatches, automobiles, etc. like anything that can absorb and process data and retransmit it to some sort of a central device.

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Tag: Customer Data Processing

Introducing the New Google Analytics

Posted by 10 days ago (https://www.martechcube.com/introducing-the-new-google-analytics/)

Description: Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical. But with major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current approaches to analytics aren’t keeping pace. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult to get a complete view of the customer and derive insights from their data. To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. The new Google Analytics will give you the essential insights you need to be ready for what’s next.

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Tag: Content Marketing

Top Email Marketers Best Practices to Drive Real Results

Posted by 3 days ago (https://www.martechcube.com/top-email-marketers-best-practices-to-drive-real-results/)

Description: Email marketing is still one of the marketing methods with the highest conversion rates, so you just can’t afford to go wrong. Let’s dive in to check best practices In 2020, Email marketing is still the king of all marketing channels. While email marketing might not seek the attention that some newer marketing channels get, it’s still a terrific method for you to generate leads and convert more prospects for your business. Although email marketing has an incredibly high ROI, such success is majorly dependent on strategy. Without utilizing email marketing best practices, you might find your email marketing efforts produce lifeless results.

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Tag: Content Marketing

Fresher Doubts in the Tiktok Deal – The Saga Continues

Posted by 3 days ago (https://www.martechcube.com/fresher-doubts-in-the-tiktok-deal-the-saga-continues/)

Description: With Newer Doubts Creeping in the Tiktok deal & the power concerns on the forefront, is it still a silver lining for the U.S or just a darker cloud? Times have been tough and countries are at crossroads trying to figure out ways that will ensure the safety and security of their assets, including data assets. Not long back, President Trump announced that the U.S will be alienating the famous-infamous Chinese video-social networking app, TikTok from the citizens of the U.S. keeping in mind the security concerns that come with it. Soon after the announcement made headlines, the topnotch industry giants of the U.S., Oracle, Walmart, and Microsoft entered into a bidding war to acquire the U.S. control of TikTok. Oracle happened to surpass and win the deal.

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Tag: Content Marketing

Sitting at the Intersection of Product Design and Digital Responsibility

Posted by 3 days ago (https://www.martechcube.com/intersecting-customer-experience-digital-responsibility/)

Description: I remember the company’s drive to become GDPR compliant. You would imagine it would be a fairly simple process. Lawyers would clearly articulate new things you had to start doing, old things you had to stop doing and help sort through the shades of grey in between on the parts of the new regulation that weren’t clear. Instead, it proved to be a painful, somewhat messy process for our Product team. We would often receive impractical requests, asks from partners that couldn’t be seen to fruition, all on impossibly short deadlines. Considering the obstacles we faced, it is with some pride that I recognize what our teams were able to accomplish and that they ultimately completed the job. That said, the experience made it clear to all involved — there had to be a better way. So was born our initiative to build Digital Responsibility into the core of our offerings and actively contribute to the conversation across the industry with our partners, clients and the regulators

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Tag: Content Marketing

Chad Burmeister of ScaleX.ai Recognized at Demand Gen Summit 2020

Posted by 4 days ago (https://www.martechcube.com/chad-burmeister-of-scalex-ai-recognized-at-demand-gen-summit-2020/)

Description: Last week, at Demand Gen Summit 2020, conversation marketing optimization company ChatFunnels announced the winners of the 2020 Demand Gen Awards™. The award identifies outstanding individuals in the sales and marketing industry that have driven community advancement, lead company progress or demonstrated exceptional individual accomplishment.

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Tag: Content Marketing

Strategus Joins Interactive Advertising Bureau

Posted by 10 days ago (https://www.martechcube.com/strategus-joins-interactive-advertising-bureau/)

Description: Ad-tech managed services platform Strategus has joined the Interactive Advertising Bureau (IAB), the global trade association for the digital media and marketing industries. After pioneering the first programmatic TV advertising campaign five years ago, Strategus executives will contribute their unique expertise by serving on several technical standards committees. Recently named to the Inc. 5000 for the third year in a row, fast-growing Strategus lends its voice to improve the interactive ecosystem at this historic moment of peak media disruption, and new era of leadership with the IAB’s appointment of David Cohen to CEO this week. “I’ve looked up to the IAB my whole career, so we’re thrilled to engage and give back to our industry,” said Joel Cox, Strategus co-founder and EVP. “Strategus and our clients have gained from the IAB’s guiding light on standards, and with the dramatic increase in digital streaming, the need for a unified body of creative, financial and measurement specifications for brands, agencies and content providers has never been greater.”

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Tag: Advertising & Promotion

Martech Cube Launches Its First Ever Visual+Audio Podcast Series

Posted by 10 days ago (https://www.martechcube.com/martech-cube-launches-its-first-ever-visualaudio-podcast-series/)

Description: Martech Cube launches a brand new podcast series which is looking at contributing to the proliferation of key marketing strategies shared by top Martech mavens. Martech Cube, the leading Martech publisher and services firm, has announced the launch of their new audieo series, “The Martech Cube Podcast.” This series of podcast is aimed at covering a range of marketing technology topics by mavens of the Martech industry. Hosted by Chandrima Samanta, Marketing Head, Martech Cube, audiences will find a complete series of 5 Episodes where industry leaders will be seen dissecting several topic themes such as Data Unification, Unique Datasets, Emergence of Customer Data Platforms, Volatility of Content, Shelf life of Various Content Pieces, Customer Experience, Customer Data Handling Processes, Dynamicity of Content Marketing, and many more.

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Tag: Content Marketing

Episode 1: Discussing Data Unification and CDP Emergence With Tom Treanor

Posted by 10 days ago (https://www.martechcube.com/episode-1-discussing-data-unification-and-cdp-emergence-with-tom-treanor/)

Description: Welcome to the Martech Cube Podcast. With the Martech space evolving at a phenomenal level, it gets extremely rattling to keep track of each and every update on board the magic stack as well as marketing knowledge Treasury. In such excruciating times that rise from the Martech maven comes in handy. Martech Cube’s Podcast Series is just that knight in the shining armor that focuses on a range of topics from the Martech arena. We bring in the industry mavens to venture out your queries on the same space, get inside tricks, trends and practical know how from the top minds in the marketing technology space.

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Tag: Content Marketing

Discussing Data Unification and CDP Emergence With Tom Treanor by MarTech Cube | Free Listening on SoundCloud

Posted by 12 days ago (https://soundcloud.com/martechcube/discussing-data-unification-and-cdp-emergence-with-tom-treanor)

Description: On the First Episode of The Martech Cube Podcast, We have Tom Treanor, Global Head of Marketing , Arm Treasure Data with us to unfold various facets of Data Personalization and Unification along with discussing the emergence and future of CDPs in the upcoming times. On the Hindsight, we also discuss the volatility of content and how dynamic should your content marketing strategies be to evolve with challenging times.

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Tag: Content Marketing

5 work habit changes to prove CMO value quickly

Posted by 17 days ago (https://www.martechcube.com/enhance-marketing-roi-and-prove-your-role-as-a-cmo/)

Description: Andrea Fryrear gives her take on how to enhance the value of your role as a CMO quickly and how to effectively enhance the Marketing ROI amidst the pandemic Well before the world was embroiled in a never-ending state of flux, CMOs were having their own battle with change. According to a study by Spencer Stuart, the average tenure of a Chief Marketing Officer fell from 43 months to 41 months in 2019.

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Tag: process management

The MartechCube Podcast with Tom Treanor

Posted by 17 days ago (https://www.linkedin.com/feed/update/urn:li:activity:6709474115729862656/)

Description: Coming up with something extremely exciting! A new content format!! Also look whom we got for our first guest on the #CDPWeek - Its The Tom Treanor from Arm Treasure Data! Well what more can we tell about this? Nothing! Its a teaser after all:) Be active on this space to catch all the more exciting announcements unfold!

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Tag: MarTechCube

Labor Day 2020 Marketing Hacks: Tips to Power Through

Posted by 18 days ago (https://www.martechcube.com/labor-day-2020-marketing-hacks-tips-to-power-through/)

Description: With summers calling it quits and “Return to Work” going on strong the Labor Day Weekend in the USA comes as a last resort to relief. Labor Day has always been a spin and win for marketing professionals throughout the years. The cherry on the cake is that Labor Day accounts for a weekend which serves us, Marketers with a lot of Intent Data and Audience Scape. Weekend Marketing always calls for a special effort! Any event additionally calls for a mix of strategy using Martech into Marketing. Without wasting any more time, we at Martech Cube are going to lay a full-proof Labor Day Marketing Plan for you to hatch Tip 1 – Customer Engagement through Celebrational Themes When it comes to marketing, the customer is at the heart of all processes. All strategies are aligned and designed surrounding the customer persona and journey. This weekend you can leverage the Celebratory day and develop interactive content based on a celebrational theme (Labour Day Theme) and churn out effective ways to engage your customers. Now, make sure your focus is on delivering a top-notch user experience through your marketing campaigns that will attract customer engagement. Start a day earlier to gain maximum results and get to the core of conversations with your customers. You can create a dialog or ask questions to make your audience communicate with you instead of just scrolling through! Contests are a great way too. Interactivity and Creativity is the key. Smoothen the customer journey by engaging your customers and turning them into your brand advocates.

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Tag: influencer social media, influencers on social media

Marketing Analytics Leader Named on the Inc. 5000 list

Posted by 10 days ago (https://www.martechcube.com/marketing-analytics-leader-named-on-the-inc-5000-list/)

Description: Alight Analytics, the industry leader in marketing analytics, has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies for five years in a row. Only 3 percent of honorees have made the list five times. The Kansas City company, which enables marketers to maximize ROI and fuel business growth through its suite of next-generation analytics solutions, placed No. 3,596 on the list published by Inc. magazine.

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Tag: programmatic display ads, programmatic display advertising

Marketing Analytics Leader Named on the Inc. 5000 list

Posted by 10 days ago (https://www.martechcube.com/marketing-analytics-leader-named-on-the-inc-5000-list/)

Description: Alight Analytics, the industry leader in marketing analytics, has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies for five years in a row. Only 3 percent of honorees have made the list five times. The Kansas City company, which enables marketers to maximize ROI and fuel business growth through its suite of next-generation analytics solutions, placed No. 3,596 on the list published by Inc. magazine. “We’re honored to be featured on the Inc. 5000 again — and even more grateful to our clients, whose partnership has helped fuel Alight’s growth,” said Matt Hertig, Alight’s CEO and co-founder. “Now more than ever, marketers need analytics to build trust in marketing investments, to prove that their campaigns are directly impacting sales, revenue and other critical business outcomes. We’re proud to help brands and agencies across North America do just that.” Alight Analytics delivers analytics as a service, bringing together the people, process and technology necessary to gain visibility into performance, align sales and marketing, run more efficient campaigns and even predict the best media mix and spend required to achieve business goals.

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Tag: influencer social media, influencers on social media

The Halfen Hand found has expanded its support to help the needy

Posted by 20 days ago (https://www.instagram.com/p/B_2eXB3hPcL/?utm_source=ig_web_copy_link)

Description: halfenhand_foundation The Halfen Hand found has expanded its support to help the needy during the COVID-19 crisis. Our family has also extended our support to the following causes and to help combat the crisis in national togetherness.

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Tag: #covid19 #help #nation #india

HalfenHand Foundation on Instagram:

Posted by 20 days ago (https://www.instagram.com/p/B_2eb7PhfJh/?utm_source=ig_web_copy_link)

Description: “#halfenhand #support #help #nation #india #Foundation #charity #supportnation #supportindia #helpothers #helping #helpful”

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Tag: #supportindia #helpothers #helping

The Halfen Hand found has expanded its support to help the needy

Posted by 3 days ago (https://www.facebook.com/HalfenHandFoundation/photos/a.100984931598745/100983758265529/?type=1&theater)

Description: The Halfen Hand found has expanded its support to help the needy during the COVID-19 crisis. Our family has also extended our support to the following causes and to help combat the crisis in national togetherness.

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Tag: help combat the crisis in national togetherness.

#supportnation #supportindia #helpothers #helping #helpful

Posted by 3 days ago (https://www.facebook.com/HalfenHandFoundation/photos/a.100984931598745/103081241389114/?type=1&theater)

Description: #halfenhand #support #help #nation #india #Foundation #charity #supportnation #supportindia #helpothers #helping #helpful

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Tag: #supportnation #supportindia #helpothers #helping #helpful

Cheetah™ Named a Finalist in the 2020 SIIA Business Technology CODiE Awards

Posted by 3 days ago (https://hrtechcube.com/cheetah-named-a-finalist-in-the-2020-siia-business-technology-codie-awards/)

Description: Wolters Kluwer Legal & Regulatory U.S. today announced that its Sexual Harassment & Workplace Compliance Suite on Cheetah™, an all-encompassing solution for preventing and handling harassment claims, has been nominated as a 2020 SIIA Business Technology CODiE Award finalist in the Best Legal Solution category. The Sexual Harassment & Workplace Compliance Suite on Cheetah delivers essential resources on preventative measures and effective responses to claims of sexual harassment in the workplace. This innovative suite provides guidance on sexual harassment prevention, workplace best practices, and proper handling of claims for employment law attorneys, compliance and human resource professionals, and in-house corporate counsel. Users can also find guides and ready-to-use tools to properly address harassment investigation issues and litigation matters, saving them valuable time, money and resources. These offerings are complemented by a dedicated newsfeed that features extensive special news coverage tab to keep users up to date on breaking developments and case decisions hrtech.

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Tag: talent management system, talent management software

Key Employee-Centric Issues to Highlight Amidst COVID-19

Posted by 3 days ago (https://hrtechcube.com/key-employee-centric-issues-to-highlight-amidst-covid-19/)

Description: As the Coronavirus pandemic continues to spread, it has affected businesses in all the possible ways, which has created a situation of panic between employees as well as employers. Stay at home orders have been circulated all over the country and businesses have made arrangements for their employees to work remotely. As some companies have even started layoffs and pay cuts, employees are now worried about their health as well as their jobs. Let us have a look at how COVID-19 pandemic has created a situation of chaos in almost every industry.

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Tag: talent management system, talent management software

PREIT Launches ‘Shop Local’ Website

Posted by 5 days ago (https://www.martechcube.com/preit-launches-shop-local-website/)

Description: PREIT (NYSE: PEI) today launched Shop Local pages on all of its mall websites, an innovative effort designed to support the ecommerce platforms of the small businesses in its portfolio. Not only are the offerings highlighted to the local audience but to the entire PREIT portfolio of consumers. 28% of PREITs portfolio is comprised of tenants that are local or regional and, in many cases, these tenants offer unique and limited-availability products that make shopping our malls a special experience. According to the Harvard Business Review, “businesses with fewer than 500 employees account for 48% of American jobs and 43.5% of GDP” martech news

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Tag: marketing,business,technology,news,b2b,covid19

Sojourn Solutions announces strategic partnership with Rainmaker Associates

Posted by 5 days ago (https://www.martechcube.com/sojourn-solutions-announces-strategic-partnership/)

Description: Sojourn Solutions, a world-class marketing operations consultancy specializing in marketing automation solutions, is partnering with Rainmaker, which delivers transformative Salesforce-based solutions, to help its clients drive improved customer and employee experiences that deliver measurable business results. Emily Bennett, Managing Partner at Sojourn Solutions, explains the synergies: “Our partnership with Rainmaker offers clients a more comprehensive package of tools and services to drive improved customer engagement throughout the customer lifecycle. This partnership allows Sojourn Solutions to cover the entire customer experience by extending our consultative approach, one our clients know so well, to the Salesforce platform through Rainmaker.”

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Tag: automation testing, performance optimization, testcomplete

The lockdown can be lonely and frustrating? But what if we tell you we can take you through the gushing

Posted by 5 days ago (https://www.facebook.com/FilmPriyanshi/photos/a.736049780070132/1141233219551784/?type=3&theater)

Description: The lockdown can be lonely and frustrating? But what if we tell you we can take you through the gushing memory lanes of your first love? Grab some brewing coffee and watch our beloved short film "Coffee" streaming now on Youtube!

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Tag: #entertainment #love #watch #streamingonyoutube #stayhome #scripts #streamingnow

We know you are bored! and we can't stop entertaining you! Purple is now streaming on Youtube! Entertain yourself

Posted by 5 days ago (https://www.facebook.com/FilmPriyanshi/photos/a.736049780070132/1141230782885361/?type=3&theater)

Description: We know you are bored! and we can't stop entertaining you! Purple is now streaming on Youtube! Entertain yourself with this twisted tale of love! don't forget to grab your popcorn beforehand!???? Sharad Kelkar Manish Raisinghan Zoa Morani Priyanshi Films & Entertainment Sreejita-de #HarshitaKarkareSrivastava #PriyamSrivastava #SammeerArora

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Tag: #shortfilm #youtube #watchnow #Melody #staysafe #stayhealthy #lovestory #priyanshifilms

Consumerism phase shift amidst COVID-19

Posted by 11 days ago (https://www.martechcube.com/consumerism-phase-shift-amidst-covid-19/)

Description: The COVID-19 pandemic has slowly and steadily engulfed the entire economy in its grasp. Even though the Easter marketing for many might have gone for a toss. There is a brighter side to cracking the outbreak and escaping its lull through a power pact marketing strategy through the analysis. As we have seen from the above infographic, instead of halting and slowing down the marketing endeavors we just need to change the direction of marketing. We have to analyze the data in place and see what is working. Most of all this is the best time to tune into blue tone marketing. Rip the band-aid out from your static FAQs and reputation management. This is the time to give your marketing the due that it deserved. After all, marketing is all about strategizing the usage and popularity of your service and product under a wide range of circumstances and a pandemic is one of them.

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Tag: marketing,business,technology,news,b2b

Creatio is Announcing a Series of Five Lunch & Learn Events | MarTech Cube

Posted by 6 days ago (https://www.martechcube.com/creatio-is-announcing-a-series-of-five-lunch-learn-events/)

Description: Creatio, a leading low-code, process automation and CRM company, is announcing its series of educational Lunch & Learn events during March 2020. The company invites C-level business and IT executives from corporate and enterprise size companies to join the upcoming sessions to discuss the latest tech trends and connect with peers martech news. Lunch & Learn events are business meetups for tech leaders to discuss tools for business growth in the digital era. The series was launched last autumn with support of Creatio’s partner network. Events are held in the format of 2-hour business breakfasts or lunches and focus on networking and knowledge sharing martech. Lunch & Learn offers an excellent opportunity for IT leaders to explore the latest technology trends, acquire practical solutions, learn about low-code/no-code tools and expand the professional network. The events schedule in March is as follows

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Tag: crm, crm software, customer relationship management, salesforce crm, free crm

Hushly’s SaaS Platform Develops Artificial Intelligence Technology for B2B Marketers

Posted by 13 days ago (https://www.martechcube.com/hushlys-saas-platform-develops-ai-technology-b2b-marketers/)

Description: Hushly, a leading content engagement and conversion platform, has announced that they have fully embedded an artificial intelligence (AI) capability throughout their solution offerings. AI provides machine learning to B2B marketers and offers an automated way to develop high-quality content recommendations for increased conversions. Hushly’s newest functionality will be made available free to customers. With Hushly’s AI engine, B2B marketers can provide better user experiences by recommending personalized content to prospective leads based on their business profile and buyer intent data in real-time martech news. “AI continues to offer unprecedented operational efficiencies, and when applied to B2B lead generation, automates manual processes, provides enhanced user experiences and results in higher quality conversions,” said James Kessinger, CMO at Hushly.

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Tag: marketing, business, technology, news, b2b, seo

Syniti named as a Visionary in Gartner Magic Quadrant for Metadata Management Solutions

Posted by 26 days ago (https://www.martechcube.com/syniti-named-as-a-visionary-in-gartner-magic-quadrant)

Description: Syniti, a global data management solution provider, today announced that it has been named by Gartner, Inc. as highest for ability to execute and furthest for completeness of vision in the Visionaries quadrant within its Magic Quadrant for Metadata Management Solutions. The report provides an analysis of the provider offerings and the overall market for metadata management solutions. Syniti was included among 17 vendors that met 15 specific criteria. Growing demand arising from a variety of data and analytics initiatives has driven strategic requirements and modernization of metadata management solutions. According to the report, those selected as “Visionaries demonstrate a strong understanding of emerging technology and business trends, or have a position that is well aligned with current demand. However, they are not yet perceived as competitive players beyond their traditional customer base. They may be new entrants that lack the installed base and global presence of larger vendors. They could also be large, established players in related markets that have only recently placed emphasis on a focused offering for metadata management.” “In today’s digitally transformed world, all aspects of data are becoming a powerful asset for organizations,” said Kevin Campbell, Syniti Chief Executive Officer. “As data Sherpas of enterprises, we see how data-driven companies are leveraging data and innovation to reinvent industries and re-shape the world. Metadata management and rich metadata capabilities are foundational to the success of an organization’s data strategy.” An effective approach to metadata management has become one of the most crucial aspects of unleashing the power of data and information across the enterprise. With the advent of data lakes, distributed cloud environments, self-service BI and RPA, truly understanding and trusting systems and data sources has become increasingly difficult. Fortunately, advancements in several key technologies and the evolution of solutions dedicated to this problem, such as Syniti Information Management, are greatly simplifying the tasks associated with metadata management and accelerating time to value of strategic business objectives. Rex Ahlstrom, Syniti Chief Strategy and Technology Officer says, “Syniti approaches metadata management from a business outcomes perspective, tightly linking company strategy, goals and initiatives, to the technical aspects of metadata management. Without this linkage, businesses may be left with siloed information assets, data catalogs, business glossaries and discovery tools that aren’t very usable by the business. It’s the connected nature of these assets and the ability to leverage advanced AI and ML techniques to explore these connections that opens up new opportunities for innovation. Providing guidance to business users on actions they can take to improve their strategic objectives is what makes our solutions unique.” A complimentary copy of the full version of the “Magic Quadrant for Metadata Management Solutions” report by Guido De Simoni, Mark Beyer, Ankush Jain, published October 16, 2019

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Tag: data management platform, dmp data management platform, dmp data

AdColony Named “Best Mobile Ad Network” by Adweek Readers

Posted by 26 days ago (https://www.martechcube.com/adcolony-named-best-mobile-ad-network-by-adweek-readers-2/)

Description: AdColony, the in-app marketplace for brands, is proud to accept the award for “Best Mobile Ad Network” from the 2019 Adweek Readers’ Choice: Best of Tech awards. The renowned trade publication for the advertising and marketing industry asked its readers to recognize the top providers across 24 categories of advertising and marketing technology. “We are very happy to have our technology and offerings recognized by our industry. At a time where digital marketing has a lot of pain points and where advertisers have question marks, this celebration is a long-needed one. Especially for the brand advertisers. I’m sure we’ll continue to support the industry in order to get better, more affective and safer environments,” said Volkan Biçer, AdColony’s General Manager, Brand for EMEA and LATAM. “Our greatest assets are our amazing teams around the globe, and it’s because of them I’m confident we can reach even greater heights and continue to provide even more value to our advertising and publishing partners in 2020 and beyond.” The Readers’ Choice award indicates strong support from the advertising and marketing community at large, and the company plans to sustain its positive brand reputation by providing ongoing value for brand advertisers and publishers, with particular focus on its high-touch approach to client service. “Driving consumer reach in a way that is scalable, effective, entertaining and brand safe is becoming increasingly hard for marketers,” attested Rob Rakowitz, initiative lead for the Global Alliance for Responsible Media, part of the World Federation of Advertisers (WFA) – whose members represent 90% of global marketing communication spend, and former global media head at Mars, Inc., “AdColony has strategically positioned itself as a leader in providing brands a platform to check all of those boxes. Adweek’s readers chose well; this award is well deserved.” “Our focus for the rest of the year is on revenue growth, with a commitment to continuing to make significant improvements to our ad technology platform. This will deliver better outcomes to both our advertisers and publishing partners,” said AdColony CEO Lars Boilesen. “Our new SDK is an all-in-one solution for display and video, and we feel confident it will produce superior results for all our partners.” While improvements to its mobile ad technology platform are a top priority, AdColony will continue to invest in its other clear strengths: creative executions for brands and its powerful relationships with publishers and advertisers. About AdColony AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. AdColony is trusted by Fortune 500 brands and over 85% of the world’s top-grossing mobile publishers. Known for our exclusive Instant-Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive ad SDK footprint in the top apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Otello Corporation, AdColony is a global organization with over 20 offices worldwide.

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Tag: mobile tracker free, mobile tracker, mobile location tracker

DC Inno Names Gabriel Marketing Group to its 2019 ‘50 on Fire’ List

Posted by 27 days ago (https://www.martechcube.com/dc-inno-names-gabriel-marketing-group-to-its-2019-50-on-fire-list)

Description: GMG recognized by DC Inno for its award-winning work, talented team and growing roster of technology-disruptive clients Gabriel Marketing Group (GMG), the industry’s leading technology marketing and public relations agency for disruptive, high-growth companies, today announced DC Inno named it as a 2019 “50 on Fire” winner in the design, development and marketing category. This is GMG’s fourth “50 on Fire” recognition by DC Inno in six years; GMG previously was named to the annual “50 on Fire” list in 2017 and founder and CEO Leah Nurik was selected as a “50 on Fire” innovator in 2014 and 2016. “As we continue to expand our presence in both D.C. and across the whole of the country, 2019 will go down in the books as a flagship year for both high-caliber work and high-octane growth for GMG,” said Nurik. “I am grateful for our exceptional team of tech marketing and public relations professionals who are both passionate and committed to servicing our increasing list of high-growth technology clients. We’re looking forward to all that next year has to offer – with 20/20 vision.” The annual “50 on Fire” awards honor the most innovative companies, organizations and people across multiple categories throughout the country’s largest metropolitan markets. As one of the hottest companies in the District of Columbia, GMG continues to excel at providing its clients with top-notch public relations, digital marketing and advertising strategies. Since its founding in 2011, GMG has made a name for itself as the leading marketing, public relations, branding and communications agency within a crowded and competitive landscape of technology-focused PR and marketing agencies. Through its dedication to service and a commitment to excellence, GMG continues to expand its market share, growing at more than a 35% compound annual growth rate (CAGR) since 2015. GMG serves innovative and fast-growing technology companies, with a special foothold in SaaS, cybersecurity, fintech, healthcare, non-profit tech, VoIP, retail and hospitality. The 2019 “50 on Fire” winner continues to support its clients through numerous funding rounds, product launches and mergers and acquisitions. In 2019 alone, GMG has successfully guided clients through three mergers and acquisitions, helping them further gain their footing as leaders in the marketplace. Through GMG’s media relations efforts, clients appear in top-tier business and leading technology trade publications including: The Wall Street Journal, The New York Times, Forbes, The Washington Post, Fortune, Inc., American Inno and TechCrunch, among others. This year, GMG won four major industry awards including a 2019 Communicator Award for “Content & Marketing Campaign-Branded Social Campaign;” ACQ5 Global Awards “U.S. 2019 Boutique Communications Firm of the Year, Technology;” ACQ5 Global Awards 2019 “U.S. Marketing Executive of the Year” for Nurik; and 2019 Bronze Stevie Award for “PR Campaign of the Year.” Additionally, GMG was selected as one of the top 18 PR firms and top nine marketing consultants serving the district by Expertise.com. GMG and Nurik won a combined total of five DC Inno awards in the past six years, including both “50 on Fire” and “Coolest Companies.” DC Inno’s annual “50 on Fire” celebration is a premier event highlighting the successes of the district’s biggest game changers, from established leaders to up-and-comers in 10 categories: software, cybersecurity, healthcare/health tech/wellness, lifestyle, education/edtech, government & civic technology, social impact & environmental science, community, design/development/marketing and other innovators. The 50 winners will be celebrated at the annual “50 on Fire” event on November 21 at The Living Room.

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